Vik Prjonsdottir

Vík Prjónsdóttir is inspired by myths and stories, from the past as well from the present. She is fascinated by nature as well as urban life, believes in the beyond and respects the hidden world. Vík Prjónsdóttir has passion for local cultures and production.

Vík Prjónsdóttir is a collaboration between the designers Brynhildur Pálsdóttir, Guðfinna Mjöll Magnúsdóttir and Þuríður Rós Sigurþórsdóttir and the knitwear producer Víkurprjón.

Víkurprjón , is located in Vík, which is the southernmost village in Iceland, around 200 km from Reykjavík. The company is one of the oldest and best known knitwear producers in Iceland. The production is extremely varied but the largest part involves sewing all kinds of clothing from the Icelandic sheep wool.

The project was meant to revaluate the image of the Icelandic wool industry through unconventional product development. The new designs - woolen blankets and caps - make subtle reference to local myths, customs, and needs.

All the products are made of 100 % Icelandic sheep wool. A combination of fibres that result in a wool that is warm, light weight and water-repellent. It is a unique and sustainable source.